ELON VS ADL: THE FIGHT FACEBOOK FAILED TO WIN
Last night, Elon announced he will file a lawsuit against the ADL.
Will he win, or will the ADL keep sucking advertisers from 𝕏 as they did with Facebook?
ADL's strategy to try to kill 𝕏 is similar to what they did to Facebook years ago.
Here's the sneaky yet effective strategy:
The ADL published the ‘Online Hate and Harassment: The American Experience 2023’ which “documented a spike in antisemitism following [Musk’s] takeover [of Twitter] in October and has found many of the reinstated accounts spread antisemitism or incite their followers to harassment.”
They used this as grounds to pressure advertisers to pull out from Twitter, or cut their marketing budgets to strangle the company's liquidity.
LIES EXPOSED:
This could not be further from the truth. 22 days after Twitter’s acquisition, Elon announced a new Twitter where “Negative/hate tweets will be deboosted & demonetized.”
On November 23rd, the team reported that “Hate speech impressions down by 1/3 from pre-spike levels” and on Dec 2nd, shared that hate speech “continue[d] to decline, despite significant user growth!” He attributed this drop to the acquisition of Community Notes.
The 𝕏 Safety team continues to combat hate speech. In March, they partnered with Sprinklr for an independent assessment of hate speech on Twitter, which found that “More than 99% of content users and advertisers see on Twitter is healthy,” and they estimated social media hate speech impressions “to be 0.003% compared to Twitter’s estimate of 0.012%.”
ADL ATTACKS CONTINUED:
Despite all this, based on Elon’s recent post, the ADL has not backed down: “ADL has tried very hard to strangle 𝕏 /Twitter.”
@ElonMusk even offered to do "a giant data dump would clear the air."
He revealed in a post on 𝕏 that the ADL has hurt 𝕏’s US advertising revenue (down 60%) and valuation. “Based on what we’ve heard from advertisers, ADL seems to be responsible for most of our revenue loss. They would potentially be on the hook for destroying half the value of the company, so roughly $22 billion."
If true, the impact of ADL on 𝕏 cannot be understated.
Following the post where Elon declared he was filing the lawsuit, he proceeded to post articles authored by Jewish writers regarding defamation and the ADL’s overreach.
He also cited an article mentioning that “Facebook caved to far left pressure groups and now allows them to silently dictate policy in exchange for ad money.”
Elon and 𝕏 have gone further than anyone in confronting the ADL and the centralization of censorship powers. If they fail, the repercussions for social media, and our world as a whole, could be detrimental.
Will Elon Musk be able to take on the ADL and WIN?